Changing the game one irrelevant rule at a time

This tv spot for 1800 tequila has been around for more than a year, I believe, and yet I’m continually fascinated by its utterly ridiculous sales pitch: the bottle cap doubles as a shot glass.

A couple of things:

  • What kind of person who drinks tequila doesn’t already have a shot glass?
  • Or rather, what kind of person doesn’t know how much a shot is?

Is this a major tipping point in sales: that you need a product to perform some extraneous mechanical action that no other competing product ever thought to do because it’s only peripherally related to the core concept of the product itself?

In that vein, I’d like to offer up a few related suggestions for other brands:

  • A dishwashing detergent bottle that doubles as a cabinet door jamb.
  • A stapler/laser pointer
  • Hiking boots with built-in alarm clock
  • Winter scarf with detatchable poultry thermometer
  • Bread knife that allows you to edit your Twitter profile
  • Cat litter bag doubles as a knee-high sock.

Use those as you wish, Madison Avenue. No charge.




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